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have a squiz at lost and led astray's gorgeous garms
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have a squiz at lost and led astray's gorgeous garms

By the frankie team
24 September 2025

We wouldn't mind getting lost at this shop.

Allow us to introduce you to the rad New Zealand brand Lost and Led Astray. It’s by Sarah-Jane Duff, who wanted to create plus-size clothing that celebrates – not hides – the bodies we’re in. This garment, the LoLa Dress, was designed so that women can try the cut-out trend while also covering their bra. It’s reversible – so you can wear the bow at the back or front – and ranges from M to 4XL in size. Snag one for yourself over on Lost and Led Astray's website.

 
 
 
 
 
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A post shared by Sarah-Jane Duff (@lostandledastray)

This chic little product recommendation comes straight from the pages of issue 127. To get your mitts on a copy, swing past the frankie shop, subscribe or visit one of our lovely stockists.

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